bake - March 2013 - Pan - 10

PAN Y HORNEO

consumidores por el sabor, la calidad,
la frescura y la apariencia de los
alimentos están subiendo”.
Además, la investigación
NPD muestra que los hispanos de
EE.UU. no sólo tienden a visitar las
tiendas de conveniencia con más
frecuencia que los no hispanos,
sino que también gastan más por
transacción. Varían de otros clientes
en términos de comportamiento de
compra, las compras de productos,
preferencias de marca, y las razones
para la selección de los minoristas.
Un informe del ‘Hispanic

“Nuestros datos muestran que las
expectativas de los consumidores
por el sabor, la calidad, la frescura
y la apariencia de los alimentos
están subiendo.”
Darren Tristano de Technomic

Convenience Store Shopper,’ que está basado
en un estudio de 2012, muestra que los hispanos
son más propensos a comprar bocadillos salados
y dulces que los no hispanos. Estas compras son
menos propensos a ser planificadas en comparación a las otras compras de los hispanos, y la
mayoría se consume en una hora de compra.
Para los minoristas, tener los bocadillos que los
clientes hispanos prefieren podría impulsar estas
compras impulsivas. Promociones centradas en
productos preferidos pueden aumentar el tamaño
de la compra también.
Es también importante de menciónar que
los hispanos comparan mas comida cuando
comparan soda, en comparación con los no
hispanos. Y son más propensos a considerar la
compra de una bebida si un alimento especial
se ofrece. Ofreciendo la comida preferida del

10

MARZO 13

|

PANADERIA



bake - March 2013

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bake - March 2013 - Pan - 1
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